Knowledge driven by passion
CEO - Angelo Oricchio
Brazilian born Angelo Oricchio grew up surrounded by coffee trees. In 1990, he was recruited by, and joined, Paramount Coffee Company, and moved his family to Lansing, Michigan. Since then, Oricchio has become a leading expert in sourcing and evaluating green coffee beans and the coffee roasting and blending process. He places high value on social responsibility, and through the years has developed strong relationships with people in coffee-growing regions throughout the world. Particularly special to Oricchio are the people of the coffee cooperative of Gashonga, located in Rwanda. Proceeds from the company’s Fair Trade coffees once helped to purchase 400 goats for the people in the village there, and today Paramount Coffee Company continues its support of the people in this coffee cooperative.
President – Steve Morris
Steve Morris has been with Paramount Coffee Company since 1993, and he continually identifies innovative strategies for growth, such as the tremendously successful entry Paramount made into the specialty retail markets with creative packages and branding concepts. He developed a high-functioning sales team who shares his enthusiasm for excellence. Morris also created a leadership development program in conjunction with Michigan State University internship programs, providing students an avenue to receive practical knowledge, and for Paramount, an opportunity to train and mentor talented individuals who will someday lead the company. Morris has six daughters, seven grandchildren, is an avid golfer, and has completed nineteen marathons.
CFO/CIO - Robert Morgan
Robert Morgan has been with Paramount Coffee Company since 1992. In addition to leading the finance department and technology infrastructure, he has developed a talented and synchronized team that manages Office Administration, Human Resources, Graphic Design and E-Commerce areas for the company with his oversight. Morgan has numerous interests, and one of his favorites is reading about technology and organizational development. He is married with two sons and a daughter, and enjoys spending his free time with them.
Vice President of Sales – Rich Schaafsma
Rich Schaasfma started with Paramount Coffee Company in 1994 as a route delivery sales person. The many titles he’s held and his years of service at Paramount have enabled Schaasfma to develop a keen knowledge rarely seen in the coffee industry. He is highly respected for his commitment to quality and service, and plays a major role in market growth for Paramount Coffee Company, both in Michigan and nationwide. When he’s not working, Schaasfma enjoys anything that gets him outside, including hiking, kayaking and even taking to the sky, learning how to fly.
Vice President of Finance – David Epkey
Dave Epkey has been with Paramount Coffee Company since 2003. He holds a Bachelor of Science Degree in Accounting from Davenport University. In addition to overseeing the accounting department, Epkey manages the company’s distribution center and plays a major role in supply chain execution. In his free time, he enjoys golf and family camping trips along the Lake Michigan shoreline.
Sales Executive – Chris King
Chris King is a graduate of Michigan State University. Following a year as an intern in Paramount’s sales department, King officially joined the company in 2013, and spent his first two years with Paramount in Charlotte, N.C., developing the Southeast region. He is now based in Chicago and works with vending, office coffee and convenience store operators and distributors throughout the Midwest. King enjoys the city life, staying active and experimenting with anything having to do with coffee.
Sales Executive - Kara Miencier
Kara Miencier holds a Bachelor of Communication degree from Michigan State University. She has been with Paramount Coffee Company since 2014, after spending a year interning in Paramount’s sales department. Today she is responsible for the private label division, and is events committee co-chair for the national organization, WISE (Women Impacting Storebrand Excellence). Kara enjoys staying active, baking her famous chocolate chip cookies and is a total dog lover, and thinks her Boston Terrier, adopted from the Midwest Boston Terrier Rescue is just the best.
Sales Executive - Lindsay Penberthy
Lindsay Penberthy holds a Bachelor of Science with a major in Food Industry Management from Michigan State University. She has been with Paramount Coffee Company since 2009, after spending a year interning in Paramount’s sales department. Today she is responsible for the company’s branded division. She and her husband are proud parents of a rambunctious son and a fun-seeking daughter. Penberthy enjoys spending time with family and friends, as well as pursuing outdoor adventures with her family.
Sales Executive - Ward Yondo
Ward Yondo started with Paramount Coffee Company in 1986 as a route delivery salesperson. He’s held many roles in the convenience store and office coffee division, and now is Sales Executive in the convenience store, distributorship and office coffee service areas. His years of experience have provided him extensive knowledge, particularly in the convenience store market. In his spare time, Yondo, a father of six children, enjoys golf, gardening and landscaping.
Executive Sales Coordinator - Taylor Westmoreland
Taylor Westmoreland, is a graduate of Michigan State University holding a Bachelor of Arts degree in advertising with a concentration in management/media. She interned with Paramount Coffee Company for one year where her interest in the coffee industry grew. Her current focus is on maintaining and building customer relationships across multiple market segments for the company. Outside of the office, Westmoreland enjoys being on the water in Northern Michigan with family and friends. She is a certified instructor for Pure Barre© and stays active at the local studio throughout the week