Offer your customers quality, consistency and value

We understand how important your brand is to you and your customers. With years of experience in the private label process and knowledge that spans from grocery stores to convenience stores, large cafés, distributors and more, we’ll help you develop a profitable coffee program that will build long-term brand identity and consumer loyalty.

Grocery Detail
Store brands have never been more popular, and as more shoppers turn to store brands in their product selection, it’s essential to have a partner who understands your needs for quality, consistency, traceability and pricing.

Convenience Stores
Optimizing revenue through high-quality beverage programs is one of the most profitable opportunities in the convenience store segment. Our experts can help you develop a signature coffee brand that creates loyal customers and repeat sales.

We Offer:

  • SQF Level 2 Certification
  • 100,000 sq. ft. production facility
  • Computer-controlled system processes
  • Annual 3rd party third-party audits
  • Internal testing and sensory
  • Lot code tracking and “Best By” date capabilities
  • Ability to expertly match existing blends
  • Flexible package options
  • Design support

We’ll show you how your coffee can be one of a kind! Contact us today.


Rich Schaasfma started with Paramount Coffee Company in 1994 as a route delivery sales person. The many titles he’s held and his years of service at Paramount have enabled Schaasfma to develop a keen knowledge rarely seen in the coffee industry. He is highly respected for his commitment to quality and service, and plays a major role in market growth for Paramount Coffee Company, both in Michigan and nationwide.

READ MORE Meet Our Entire Team


I don't write many complimentary emails but I felt compelled to send one your way. I have tried many different coffees… and without a doubt Joe dark roast is my absolute favorite…”